Under the pressure of the financial and political crisis and the acute social problems environmental issues were undermined especially among society groups who struggle to cope with basic needs. Low levels of awareness over pollution and mismanagement of key resources (air, water and land) is linked to a widespread lack of responsible consumers’ culture. Nonetheless, the constantly degrading status of the environment continues to affect public health (e.g. fatal air-quality related conditions, natural disasters such as floods proving fatal) while the economic consequences are dire. Hence, there is the clear need to raise public awareness through various mediums (participation in conferences, campaigns, capacity building activities, exchange with international actors etc) on the future of resources, with the goal to alter consumers behaviours towards a more sustainable, efficient and ecologically friendly direction.